«The Exception»
The 5th year of Désirs, the special issue magazine from paperJam dedicated to the latest trends in “Fashion and Shopping”, “interiors and architecture” in Luxembourg.
A rigorous editorial line and out of the ordinary subject matter allow the magazine to stand out from competitors in its field. Désirs’ uncompromisingly modern layout and high quality photography invite the reader to the delights of an escapade in the realms of fashion, interior design and architecture.
Désirs offers a range of material from portfolios of Luxembourg interior decoration, architectural studies or photo-shoots “trend hunting made in Luxembourg”, through to cocktail party accessories.
Similar to paperJam, the readership is essentially opinion leaders and decision-makers who receive the magazine at their professional premises. Désirs is also distributed within a select network of boutiques, wellness centres, business hotels and restaurants (restocking of the magazine is assured throughout its publishing period). Thus, it influences the reader at the very point of purchase.
Désirs appears twice yearly at strategic dates for advertisers: mid-April for the Spring-Summer edition and mid-October for the Autumn-Winter edition.
- Target audience:
- Opinion leaders, economic and political players and decision-makers, influential innovators, and high consumers of top of the range products
- First published:
- October 2004
- Frequency:
- Twice a year
- Number of issues annually:
- 2 (spring-summer, fall-winter)
- Page count:
- 100 pages minimum
- Circulation:
- 20,000 copies
- Distribution:
- Identical to paperJam’s distribution, as well as a distribution network in upmarket businesses
- Website:
- www.desirsmagazine.com
- Publisher:
- Mike Koedinger Editions