«Prestige»

Luxair, Luxembourg’s national airline, is celebrating the 35th anniversary of its in-flight magazine, Flydoscope, which will henceforth be issued quarterly. In 2008, Luxair achieved a historic figure of 1,219,184 passengers, for the first time. A study by TNS Ilres-Plurimedia in 2009 has confirmed the success of the new magazine format, including a 28% increase in readership amongst Luxembourg residents aged over 15. Unique in Luxembourg’s media world, Flydoscope provides the opportunity for contact with an “inbound” public composed, in the majority, of businessmen.

Flydoscope’s other trump card is that, as an inflight magazine, it has a truly “captive” audience. In addition, it targets people who travel several
times a year for short or medium holiday breaks.

Through its interviews and portraits, the magazine, which is published in two languages, overcomes the challenge of matching economics, finance and politics with “lighter” subjects. The latter include the 24hour City Guide in which 8 capital cities are examined under the microscope by foreign correspondents, or the fashion column, covering trends and accessories for Him and Her.

Other pages cover the airline’s latest news, special offers for flights or accommodation, and a practical guide to Luxembourg including shopping, gastronomy, leisure and nightlife. Flydoscope is distributed in both economy and business class on all Luxair flights, in the Luxair Business Lounge at the airport and by mail to 10,000 decision-makers.