«The reference»
2010 is paperJam’s tenth year of publication.
The magazine is well established as a widely respected name which, in addition to a printed version, is available on the web with paperJam.lu and index.lu and brings together the search for work with paperJam.jobs, television with paper-Jam.tv, networking with paperjam Business Club (and its
45 annual events), “special issues” with Index Business Guide, the ALFI supplement as well as the electronic newsletter.
For its 10th anniversary, paperJam is publishing a 200 page Special Issue on June 10th 2010. This extraordinary edition includes contributions by foreign journalists alongside editorial staff articles.
Undisputed leader of the periodic press in Luxembourg, paperJam is above all aimed at managers and directors.
It has gained a total readership of over 60,000 Luxembourg residents and cross-border commuters. Moreover, it has achieved a staggering increase in readership to over 42% of Luxembourg residents aged 15 and over.
paperJam is also the largest financial publication in Luxembourg. Over 200 pages of high quality editorial material, creative and polished photographic work, innovative and constantly evolving layout, are produced every month.
Readers have voted in favour of the format of 2 separate magazines. This allows the advertiser to choose the editorial context most suited to his advertising campaign and his target audience.
The magazine is split into two topic-related areas. One magazine Economie & Finance (Economy & Finance) carries commentary on the present situation in Luxembourg regarding busines-ses, the financial marketplace, industry and the Greater Region.
The other magazine Management has four sections - Human Resources, Communication, Technology and Real estate - but also carries a large thematic file and a “Case study”.
paperJam’s success is equally due to its reliable database, constantly upgraded since its inception. As a result, over 14,000 magazines are sent to named professionals. The remaining 6,000 copies are distributed through a selective network of businesses and partnership organisations.
- Target audience:
- Economic and political decision-makers, opinion leaders, company and institution directors, senior and middle management, self-employed professionals, key figures from the economic, political spheres in Luxemburg and the surrounding region.
- First published:
- June 2000
- Frequency:
- Monthly
- Number of issues:
- 10 issues + 2 specials in 2010
(ALFI supplement, "10 year special issue")
- Page count:
- 2 magazines, each consisting of approx. 132 p.
- Total number of readers:
- 60,818 readers
- Readership survey figures:
- 38,493 readers Readership analysis
- Distribution:
-
Three systems:
1/ magazines are delivered to those registered on a list of subscribers, which is updated every month (14,000 copies)
2/ a distribution network to companies (5,500 copies)
3/ kiosk sales - Publisher:
- Mike Koedinger Editions